about us

SISARO connects retailers with premium manufacturers and helps brand owners enter the competitive European FMCG sector. We focus on the Nordic, Spanish, German, and French markets from two locations in Spain and Denmark. Our team comprises natives from Denmark, Spain, Sweden, and France, bringing experience and cultural diversity.

We offer sales, sourcing, and market development services for home and personal care products and premium food items. Our strategic locations enable us to serve a diverse clientele, and we work tirelessly to help our clients expand their businesses effectively.

As a vital partner to manufacturers and brand owners, we introduce innovative, high-quality products. Our expertise and experience help our clients navigate the complexities of the European FMCG sector, ensuring their products get the attention they deserve. At SISARO, we are committed to our clients' success and strive to deliver nothing but the best.


SISARO was founded by Jonas Petersen, a seasoned professional with over 20 years of experience in the FMCG sector. His vision was introducing eco-conscious household and personal care products to untapped markets.

Jonas has worked as a sales executive officer in Denmark and Germany, collaborating with leading manufacturers from the Nordic markets and Italy. This experience formed the foundation for SISARO, which he established to enhance market development and consultancy within the FMCG sector.

Living in Andalusia, Spain, for over five years, Jonas was inspired by his passion for high-quality food, which led to the inclusion of premium Spanish food products in SISARO's portfolio, enriching their offerings and expertise in the food sector.